The Day of the Dead represents a unique opportunity to reflect on the toll of tobacco in our families and our communities, particularly in light of the holiday's growing popularity in the U.S. According to a 2011 article published by the Associated Press, Day of the Dead celebrations have expanded in Latino and non-Latino communities alike in recent years.
If you are involved in a Day of the Dead event or get-together, or if you are simply interested in discussing tobacco-related issues with Spanish-speaking friends in your community this week, we hope that you will consider sharing this Spanish-language ad containing English subtitles. Produced by the California Department of Health Services, the ad draws on imagery associated with the Day of the Dead to promote quitline services and raise awareness about the harmful impact of tobacco industry practices in our communities.
Available at http://www.youtube.com/watch?v=PswYlIbcnOU
Reposted at http://www.keystothecloset.blogspot.com